Remodeling Marketing

The Project
Attraction System

A done-for-you digital marketing system built exclusively for remodeling contractors. Four pillars. One predictable pipeline.

See how it works
Why Us

Why Remodeling Marketing — not a general agency.

  • We work exclusively with remodeling contractors
  • We know what a qualified lead looks like in your industry
  • Campaigns built from real contractor data — no guessing
  • No learning curve — we've already run these campaigns
  • We speak your language: project size, close rate, revenue per job
The Problem

Why most contractor marketing fails.

The real problem

Most social media leads aren't real leads.

Generic agencies flood your CRM with form-fills from tire-kickers, price-shoppers, and homeowners who'll never sign a contract. Your salesperson burns hours chasing ghosts. We exist to fix that — every lead we deliver is filtered, qualified, and project-ready before it ever hits your pipeline.

  • 01Referrals are unpredictable and impossible to scale
  • 02Generic agencies don't understand the remodeling buyer
  • 03Bad leads waste your time — wrong budget, wrong urgency
  • 04You need a system built for this industry
The Solution

One system. Four pillars.

Built only for remodeling contractors. We handle the marketing — you focus on closing jobs.

Pillar 01

Ads in premium packaging

Creative and copy that positions you as the high-end option — so the right homeowners stop scrolling and click.

Pillar 02

Hyper-targeted ads

Geo, income, and intent filtering — your budget only reaches homeowners who can afford the project and are ready to start.

Pillar 03

A funnel that hands your salesperson the right people

Every lead is qualified on timeline, scope, financing, and commitment before it ever lands in your CRM. No tire-kickers. No wasted consults.

Pillar 04

Automatic SMS & email follow-up

No qualified lead ever goes cold. Persistent, polite follow-up that books appointments while you focus on running the job site.

Pillar #1

Ads in Premium Packaging

Most contractors run generic ads that look like everyone else. We build creative that positions you as the premium choice — real footage, strong offers, and social proof that makes homeowners stop scrolling.

What we run
Building Success Construction · Sponsored
Full Kitchen / Bathroom Remodel — Free Quote
Local proofReal install footageStrong offer
VS
What everyone else runs
Generic Remodel Co · Sponsored
Transform your outdated bathroom!
Stock photoNo offerNo proof
Pillar #2

Hyper-Targeted Ads

We don't blast ads to everyone — we target buyers. Facebook, Instagram, and Google campaigns built with layered filters so every dollar reaches homeowners who can afford your project.

Map view showing a targeted service radius around Lakeland with included and excluded zones.
01

Geo Targeting

Precise radius around your service area — every dollar reaches homeowners you can actually serve.

Meta Ads detailed targeting panel showing household income filters for top US ZIP codes.
02

Income Targeting

Top 5%–50% household-income ZIPs — no wasted spend on buyers who can't afford a remodel.

Meta Ads detailed targeting panel showing income, interests and behavior filters layered together.
03

Intent-Based Filtering

Detailed targeting layered on interests, behaviors, and design intent — we stack the filters that catch actively-researching homeowners.

Live tool · Geo data
How we make sure ads land in front of the right neighborhoods

We use demographic and income overlays — like the live justicemap.org tool below — to identify the exact ZIPs and blocks worth advertising to inside your service area.

Open justicemap.org ↗
Pillar #3

The Quality Filter Funnel

Every lead passes through a three-step qualifier — project fit, location, then contact details. You only see leads that are real, ready, and in your service area.

1
Qualification questions
Are you the homeowner? What project do you need, or do you want to start with? What's the timeline? Do you have the budget?
2
Home address & ZIP code
Confirms they're in your service area and gives your team a real project location before the first call.
3
Contact info
Name, phone, and email — collected only after they're qualified and located. No more chasing dead leads.
Live example
See the full quality-filter funnel running on a real site
Open in new tab ↗
Pillar #4

Automatic Follow-Up System

Most leads don't book on the first touch. We make sure your business is the one they hear from — automatically — until they do.

0%
of leads book on the first touch
The easy ones. Everyone else needs follow-up.
0%
of leads won't book right away
And 99% won't remember their consult date.
0×
drop in contact rate after 5 minutes
0×
drop in qualification rate after 5 minutes
0%+
more bookings from the same ad spend
SMS — within seconds
iMessage
Hi Luis, it's Collier with Cabinets by Collier. We just received your quote request — were hoping to give you a quick call. Let me know when you have 5 mins to chat, or call us at 210-307-0015.
Hey Luis, it's Collier again — do you still need help with your project? Happy to send a few options over text if that's easier.
Email — branded follow-up
Inbox
Cabinets by Collier <sales@…>
Thanks for reaching out — next steps for your estimate
Hi Luis,

Thanks again for reaching out. When you're ready, you can schedule a visit for your estimate through the button below — or call us at 210-307-0015.

Next Steps

From kickoff to first leads in weeks.

  1. 1Onboarding Call — Technical setup, connecting Facebook & Instagram with our business manager, and auditing previous ads. Ad creative collection — project photos and video walkthroughs.
  2. 2Build Up — Audience and targeting build, digital asset creation (videos & images), qualification funnel build, & CRM integration
  3. 3Campaign Launch — within 5–7 business days after Onboarding Call
  4. 4First Marketing Check-In — 30-day performance review with full lead quality breakdown
What You Get

The full stack — everything included.

✓Facebook & Instagram ad campaigns
✓Social Media Planner
✓Quality-filter qualification funnel
✓Google Review Management
✓Monthly reporting: leads, CPL, bookings
✓Automated SMS + email follow-up
✓Dedicated Account Manager
✓Monthly Marketing Meetings
Investment

Monthly Management

$1,200/month

Includes campaign management, audience optimization, creative testing, lead funnel maintenance, CRM integration, and monthly reporting.

If ad spend scales beyond $5,000/month, the monthly management fee adjusts to $1,600/month.

Recommended Ad Budget

$3,000–$5,000/month

Paid directly to Meta — you control the spend, we control the performance.